William Blake divided his poems into Songs of Innocence and Songs of Experience to reflect his view of the world before and after that crucial point at which the ugliness of the world becomes apparent. However, Blake left out that gray area in between as experience opens doors (the doors of perception perhaps?), but hasn’t yet jaded the eyes and mind and heart.
Capturing both the darkness (check out the harshness of “Crash & Burn”) and naiveté of the journey into the unknown gives this whole album the hippie-trippy sense of 60s psychedelia. While songs like “Freeze, Die, Come Back to Life” keep one foot firmly in that 60s haze, How Do You Like Your Love? musically falls more into line with the noise pop of My Bloody Valentine as well as the haunting, ethereal vocals and ambient textures of Lush. Like the echo-drenched voice(s) of “Endless Sea,” it is at once both an ambling and persistent advance into a world whose deepening chaos is both frightening and enticing.
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