Toyota Yaris and Urban Outfitters announce latest Free Yr Radio concert dates to benefit independent radio

The Secret Machines, Dave P, Dan Deacon, and Tokyo Police Club added to concert series lineup

Seattle, WA – July, 25 2008 – The Free Yr Radio campaign, created by Toyota Yaris and Urban Outfitters to generate awareness and support for partner independent radio stations, today announced three additional concert dates that will benefit independent radio stations in Philadelphia, Omaha, and Salt Lake City.

Hosted by each partner station, the upcoming Free Yr Radio concerts are free to the public and include:

Philadelphia – Princeton, New Jersey-based WPRB will feature DJ Dave P with The Secret Machines on Tuesday, August 12 at 7 p.m. in the Urban Outfitters store located at 110 S. 36th St., Philadelphia, PA.

Omaha – KIWR will feature Dan Deacon on Sunday, September 7 at 8 p.m. in Slowdown, a bar and club next door to the Urban Outfitters located at 745 N 14th St., Omaha, NE.

Salt Lake City – KRCL will feature Tokyo Police Club on Wednesday, September 24 in the Urban Outfitters located at 12 S. 400 W. St., Salt Lake City, UT. The time of the show is TBD.

Secret Machines, Dan Deacon and Tokyo Police Club join previously-announced Free Yr Radio 2008 artists White Williams, !!!, Mudhoney, No Age and Yeasayer.

Each aspect of the Free Yr Radio campaign is designed to give partner independent stations tools to build awareness and help raise additional funds from their listener communities. Partner stations co-host concerts as a means to increase exposure, introduce themselves to new listeners, and generate support.

The campaign also features a vehicle sweepstakes that enables stations to award a brand new Yaris to one listener during their fundraising or awareness-boosting activities. The final component of the Free Yr Radio campaign is the benefit compilation album. Slated for release in late summer, this year’s compilation will feature tracks donated by participating bands and other artists interested in the mission to support independent radio. All proceeds from the album are divided equally among the participating stations.

All Free Yr Radio concerts are free of charge, though show-goers must print and present an e-ticket (available from www.FreeYrRadio.com) for entry. Guests will be admitted until the venue is full. This year’s Free Yr Radio concert series will run from May through October. Details about more of the upcoming concerts—including participating bands and cities—will be announced in the coming months.

“We are very excited to continue building buzz and awareness for independent radio stations across the country by providing fans with unique and memorable concert experiences,” said Keith Dahl, National Marketing Manager for Toyota. “Between the exceptional Free Yr Radio concert series and the Yaris giveaway sweepstakes, we’re hopeful that our partner independent stations around the country will generate excitement in their listener communities that will translate into new listeners and additional support.”

Another previously announced Free Yr Radio concert is set for Minneapolis on Wednesday, July 30 when independent station The Current hosts a performance by Yeasayer at 7 p.m. in the Urban Outfitters located at 3006 Hennepin Ave. S., Minneapolis, MN.

About bobvinyl

bobvinyl, writer and co-editor of No Song is an Island, founded its predecessor, Rock and Roll and Meandering Nonsense (whose archives are found here), in 2005 and served as editor and principal contributor until it went on hiatus in 2010. He has also been published in AMP and Loud Fast Rules! (in print) as well as Glide and FensePost on the web. He has been an avid record collector since he was seven years old and enjoys sharing his love of music from the common to the esoteric.

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